Archive for the ‘Google Adsense’ Category

Using Google Adsense for Mobile Content

Friday, July 10th, 2009

The advent of the cell phone or mobil device has expanded our ability to communicate across many different mediums in real time anywhere.  These devices continue to mushroom in quanity and ability.  Google’s AdSense program has tapped into this phenominal market opportunity with their AdSense for Mobile.

Like the other AdSense programs, AdSense for Mobile allows appropriately object directed ads to be sent to mobile websites.  Like other ad programs, publishers are paid when mobile uses click on a mobil advertisement. 

This program is intended for those AdSense associates that have created websites exclusively for mobile browsers.  AdSense for Mobile affords these associates an opporunity to receive some form of monitization for their mobile content efforts.

Currently there are some limitations to this program–available only to publishers in 13 counteries.  We would expect this number to increase over time.  Check AdSense to see in which countries this program is being offered.

Like Google AdSense for Feeds and Google AdSense for Domains this program is not for everyone.  You have to be a mobil content provider to make this work for you.  If you are, what a great way to increase the monitization of your mobile website endeavor.

Using Google Adsense for Domains on Your Website

Thursday, July 9th, 2009

Do you have a web domain that has yet to be developed . . . no content has been placed on the site–a “parked domain”?  You may have thought you couldn’t make any money on a site that wasn’t “up and running.”  Not so, thanks to Google’s AdSense for Domains.

In the search process, browser’s may type in your domain name, or they may have a “dead link” to your site.  It makes no difference how they arrive at your domain’s site, we’re just happy they have, and you don’t want them to see a “404 error” that may give them reason never to return.  Oh, and don’t indicate “Under Construction” on your site.  This, too, turns off visitors to your site.  Give them something they can see even advertisements, and in the case of AdSense, they may click on one to go to an advertiser’s site–you get paid. 

This is a “no brainer” if you have parked domains.  You need to go to your AdSense  and login to your account.  Google’s AdSense for Domains works much the same as AdSense for Content . . . BUT DON’T USE ADSENSE FOR CONTENT ON PARKED DOMAINS!

Follow the directions provided by Google to get your domain pointed to Google’s servers.  They are prepared to handle all of the major registars (GoDaddy, Enom, Moniker, Yahoo! Small Business, etc.).

Your next step, after being accepted into the program, and adding the necessary code to your domain page, is tojust sit back and collect your cash.  How much cash?  From pennies a day to several dollars a day–what ever you get is more than it’s generating presently.

Using Google Adsense for Feeds on Your Website

Wednesday, July 8th, 2009

Google’s Adsense is a dynamic tool to help generate income from your website.  Google’s Adsense for Feeds is a further refinement of the program they have developed, and is used primarily by web publishers with earning from placing targeted ads in their feeds.

This program is focused on the more advanced website publishers–not that a newbie can’t use it.  Because of the sophistication of the process, and the need to have a feed-burner feed, this opportunity is not geared for everyone.  Those best suited to this program are publishers who update their websites regularly–so readers are seeing fresh new information and articles.

If you’re new to this term (feeds) here is a description provided by Google:

“A feed is a format that allows your content to be delivered (and subscribed to) on the web, often as headlines, summaries or articles.  Users subscribe to feeds, often through a feed aggregator such as Bloglines or FeedDemon, which gives them access to all desired feeds in one location.  This allows users to preview  your content wherever they go, making it easier for them to find out what’s new on your site and reminding them to come back.”

A feed is a publishing format that lets website readers  see headlines from their favorite sites that have syndicated their sites.  RSS and Atom are the most prominent syndication (or feed-burner) formats.  These “feeders” present a headline, a short description of the article, and a link to the full article or website.

These feeders are generally websites with common interests who wish to expand their content by sharing the feeds from other common or like articles and/or websites.  This provides greater exposure and access to web readers and website publishers.

The advertisements displayed by Google are based on your content feed, so that the advertisement is consistent with the content you are providing readers.   When the website reader clicks on an image they are directed to the advertiser’s website.

What is the benefit to web publishers?  They are paid for their original content.  Advertisers are paid for purchases made from readers purchasing from advertisers seen on these articles.

There are drawbacks to this program.  The primary one being the loss of subscribers.  You may see an increase in unsubscribers to your RSS because these advertising feeds tend to look, or remind, readers of SPAM which we all can do without.

In spite of the minimal drawback ,this may be a great way for you to monetize your RSS feeds.  If you like this concept, we suggest you go to your AdSense login and follow Google’s instructions.

Using Google Adsense for Search on Your Website

Wednesday, July 1st, 2009

Okay, you  already have Google’s AdSense on your website.  Why on earth do you need to incorporate Google’s AdSense for Search on your website, you may be asking yourself?   The answer is $$$$ plain and simple!  With the addition of some code provided to you by Google, you expand the opportunity to increase the income potential of your website(s).   

The benefit of having a AdSense for Search box on your site is to allow visitors to browse right from your site.  You share in any advertising income made from these searches.  Remember, what your goal is as a website owner is to get as many people to click on your ads as possible.  Clicks translate to income.  We don’t have to be rocket scientist to understand this simple process.

When this opportunity was first launched Google had this to say about the program:

“AdSense now offers the ability to monetize web and site search!  WebSearch plus AdSense for search combines Google’s powerful search with monetized and customizable search results pages.  Simply placing the code on any web page that meets our program criteria will generate a WebSearch box, allow usesrs to search without leaving your site, and providing additional revenue for you.”

This is what Google has to say about the program now:

What is AdSense for search?

AdSense for search is a free solution that allows publishers to place a search box on their site and earn revenue from relevant ads on the search results page.

AdSense for search offers you the following:

  • choosing the content your users search: your site, a collection of sites you choose, or the entire web.  You can also prioritize and restrict search to specific sections of sites.
  • customization of look and feel – you choose the colors, location of the ads, and the option to host the results on your site or have Google host them for you.
  • monetization of search results pages with targeted ads.

This program isn’t going to be the complete answer to your financial success, but it is one more tool you can easily add to squeeze a few more dollars out of each page.  It could be the difference between putting cheese on your hamburger–without much of any additional effort or fuss.

Like most everything we discuss or share on this site, we recommend you do some of your own research . . . primarily to let you view the programs from different perspectives, and to ensure you feel they would fit with your site, what you expect to accomplish, and is it workable.  What may make sense and be doable to us may not be true for you.  We do, however, feel you need to research and  experiment for yourself.  You should try new things to ensure you are maximizing the full measure of your website(s) potential for income production.  There is no one answer or solution.

If you feel this opportunity is of value to you, we recommend you go to your AdSense log in and check out how to add Google’s search program to your website.

We add this tid bit of counsel:  You can have too much advertising clutter on your site such that it becomes a negative or an annoyance to visitors.  At what point that may take place will vary site by website.  We don’t presume to know exactly where that point is.  You’ll have a better feel for it on your own as it relates to your specific website. . . and your stats may be a good indicator.  This AdSense option is not much of an additional matter to be overly concerned with regarding this point of counsel.

Using Google Adsense on Your Website

Tuesday, June 23rd, 2009

google adsense logo Using Google Adsense on Your Website

One of the first money making activities we involved ourselves in when we started our first website was to add Google AdSense to begin the process of earning money on the internet.   This is not a testimonial of how we immediately began receiving tons of money.  At the time,  the chance to make any money with our website was almost enough reward in and of itself.

What is Google AdSense, you ask? This is Google’s pay-per-click program for posting their ads on your website. You earn money when someone clicks on a Google ad on your website. Not complicated, but don’t let the dollar signs blind you just yet.  Here’s a few more details on how the program works:

  • Marketer’s present advertising opportunities to Google via their AdWords Program.
  • The AdSense program does its best to automatically post advertisements on your website that are relevant  to the focus of your website–even the content matter on individual pages.  (Where there is no concrete determinant of what your website or page is about, Google will provide a “PSA or Public Service Ad” to fill the space until a relevant ad can be assigned.)
  • When someone clicks on one of the ads you have displayed you are paid through Google from the advertiser.
    • Google does not send your payment until you have accumulated a $100 or more of ad income.  (One reason for ensuring you follow Google’s policies, because if you are blocked from further participation by Google before reaching the $100 pinnacle, you don’t get paid anything.  Don’t let that happen–follow the rules.)
  • How much you get paid per click is determined by Google, and they have yet to share what those percentages are.

Google AdSense does provide you with a means to convert your website into a money making website–how much money you will earn is dependent on a number of factors.

You will find a number of articles touting how easy it is to make money using Google AdSense. We can reasonably assure you that you will make money from hosting Google Ads on your website. How much you make will be the challenge you will have to work on. Here are some simple basic tips to get you started:

  • First, read and understand the AdSense Polices from Google.  Get started with knowing what the rules are.  If you don’t follow the rules you can violate  their policies diminishing your income potential–even being blocked from participating.
  • Also, read and understand the Webmaster’s Guidelines Google has established.
  • You are now ready to sign-up and participate in Google’s AdSense Program.

Getting started isn’t difficult–we assume you have followed our recommendation to read Google’s policies above.  Here are some simple steps to get you going:

  1. You need a website that has valuable and relevant content in order to present to be approved.  Hopefully you have traffic already coming to your site, and it’s not cluttered with excessive advertisements.  No traffic, no income–that makes sense.
  2. Click on the dollar bill below to take you to the Google sign up page.
dollar bill Using Google Adsense on Your Website Complete the application following the instructions given to you by Google.  Once you have completed the application submit it for approval.  Getting your approval doesn’t take long, but until you receive it you can’t do much of anything–be patient!

Once you have been approved you can log in and begin the process of adding AdSense Ads to your website(s).  Configuring your AdSense Ads will take a few minutes, so let’s get started (the screen shot below shows you what the log in page looks like:

Google new Adsense Layout Using Google Adsense on Your Website

You’ve logged in and this is the header you should see:

google adsense navbar Using Google Adsense on Your Website

You need to click on the “AdSense for Content” tab to begin your ad’s configuration.  Google give you choices to structure your ads to conform to your website:  format, color, fonts, etc.  Just follow the prompts they have set for each relevant category of configuration.  There are choices of what type of ads (Content, Search, Feeds, Domains, and Mobile Content) for now you want–start with “Content.”

Here is were you select the format best suited for your website.  There are several to choose from.  Over time you may want to try other formats to test their effectiveness on your site.  You can have up to three ad units on a page . . . further allowing you to experiment or maximize your opportunity.

Don’t make your pages look gaudy with too much advertising versus too little content..  Excessive advertising can create “ad blindness.”  A condition when traffic to your site become over whelmed  with ads and ignore your ads entirely–not good, you need them clicking on your ads in order for you to get paid.

You can select the color scheme of your AdSense ads.  You can have a different border color from the background color, but we recommend using the same color for both.  This double color option helps make your ads appear blended into your overall page, and less obvious as advertisements.  As with formats, you may be well served to change your colors, experiment from time to time, to see which colors tend to draw the clicks you are in need of to get paid.  You can change your colors as frequently as you like–hopefully not daily.

Assuming Google can’t match ads to your pages, you should provide them with an alternate URL .  If you don’t they will fill the ad space with (PSAs – Public Service Ads as noted above).  By giving them an alternate you have a greater probability of having ads on your pages that can generate some income for you.

The channels request is optional, but allows you to further organize and control the ads on your site.  By designating specific channels on your pages you can see what activity has come from which ad format–which may be the best at producing much wanted clicks.

With all of the requested information provided to configure your ads, you need to add the code provided by Google to your website page(s).  All you need to do is copy the HTML code snippet Google generates and paste in on your site where they indicate, or where your template, if you use one, allows.

There you have it–simple and sweet.  A way of generating income on your website(s).   How much income will you get?  Hopefully a lot!!! but you will get some.

WARNING!!! Don’t “click” on your own Ads.  This is in direct violation of Google’s Policy.  If you do your AdSense program will be terminated–not good!