
One of the first money making activities we involved ourselves in when we started our first website was to add Google AdSense to begin the process of earning money on the internet. This is not a testimonial of how we immediately began receiving tons of money. At the time, the chance to make any money with our website was almost enough reward in and of itself.
What is Google AdSense, you ask? This is Google’s pay-per-click program for posting their ads on your website. You earn money when someone clicks on a Google ad on your website. Not complicated, but don’t let the dollar signs blind you just yet. Here’s a few more details on how the program works:
- Marketer’s present advertising opportunities to Google via their AdWords Program.
- The AdSense program does its best to automatically post advertisements on your website that are relevant to the focus of your website–even the content matter on individual pages. (Where there is no concrete determinant of what your website or page is about, Google will provide a “PSA or Public Service Ad” to fill the space until a relevant ad can be assigned.)
- When someone clicks on one of the ads you have displayed you are paid through Google from the advertiser.
- Google does not send your payment until you have accumulated a $100 or more of ad income. (One reason for ensuring you follow Google’s policies, because if you are blocked from further participation by Google before reaching the $100 pinnacle, you don’t get paid anything. Don’t let that happen–follow the rules.)
- How much you get paid per click is determined by Google, and they have yet to share what those percentages are.
Google AdSense does provide you with a means to convert your website into a money making website–how much money you will earn is dependent on a number of factors.
You will find a number of articles touting how easy it is to make money using Google AdSense. We can reasonably assure you that you will make money from hosting Google Ads on your website. How much you make will be the challenge you will have to work on. Here are some simple basic tips to get you started:
- First, read and understand the AdSense Polices from Google. Get started with knowing what the rules are. If you don’t follow the rules you can violate their policies diminishing your income potential–even being blocked from participating.
- Also, read and understand the Webmaster’s Guidelines Google has established.
- You are now ready to sign-up and participate in Google’s AdSense Program.
Getting started isn’t difficult–we assume you have followed our recommendation to read Google’s policies above. Here are some simple steps to get you going:
- You need a website that has valuable and relevant content in order to present to be approved. Hopefully you have traffic already coming to your site, and it’s not cluttered with excessive advertisements. No traffic, no income–that makes sense.
- Click on the dollar bill below to take you to the Google sign up page.
 |
Complete the application following the instructions given to you by Google. Once you have completed the application submit it for approval. Getting your approval doesn’t take long, but until you receive it you can’t do much of anything–be patient! |
Once you have been approved you can log in and begin the process of adding AdSense Ads to your website(s). Configuring your AdSense Ads will take a few minutes, so let’s get started (the screen shot below shows you what the log in page looks like:
You’ve logged in and this is the header you should see:
You need to click on the “AdSense for Content” tab to begin your ad’s configuration. Google give you choices to structure your ads to conform to your website: format, color, fonts, etc. Just follow the prompts they have set for each relevant category of configuration. There are choices of what type of ads (Content, Search, Feeds, Domains, and Mobile Content) for now you want–start with “Content.”
Here is were you select the format best suited for your website. There are several to choose from. Over time you may want to try other formats to test their effectiveness on your site. You can have up to three ad units on a page . . . further allowing you to experiment or maximize your opportunity.
Don’t make your pages look gaudy with too much advertising versus too little content.. Excessive advertising can create “ad blindness.” A condition when traffic to your site become over whelmed with ads and ignore your ads entirely–not good, you need them clicking on your ads in order for you to get paid.
You can select the color scheme of your AdSense ads. You can have a different border color from the background color, but we recommend using the same color for both. This double color option helps make your ads appear blended into your overall page, and less obvious as advertisements. As with formats, you may be well served to change your colors, experiment from time to time, to see which colors tend to draw the clicks you are in need of to get paid. You can change your colors as frequently as you like–hopefully not daily.
Assuming Google can’t match ads to your pages, you should provide them with an alternate URL . If you don’t they will fill the ad space with (PSAs – Public Service Ads as noted above). By giving them an alternate you have a greater probability of having ads on your pages that can generate some income for you.
The channels request is optional, but allows you to further organize and control the ads on your site. By designating specific channels on your pages you can see what activity has come from which ad format–which may be the best at producing much wanted clicks.
With all of the requested information provided to configure your ads, you need to add the code provided by Google to your website page(s). All you need to do is copy the HTML code snippet Google generates and paste in on your site where they indicate, or where your template, if you use one, allows.
There you have it–simple and sweet. A way of generating income on your website(s). How much income will you get? Hopefully a lot!!! but you will get some.
WARNING!!! Don’t “click” on your own Ads. This is in direct violation of Google’s Policy. If you do your AdSense program will be terminated–not good!