Why Keywords Are Important

Keywords are the primary element used by search engines to rank pages and articles.  Not only are keywords extremely important, but their strategic placement within your articles and pages is vital.  Ignoring these two important dynamics can keep you from obtaining the page ranking you need and are working for.

Keyword selection is very important.  Choosing the right or appropriate keywords  is fundamental to your seach engine optimization. Keywords are how internet users search the web to find your website’s articles and pages.

Using the right keywords is essential for your website.  Unless your are well established and have a huge following who have already bookmarked your site, and visit frequently, you’ll need to rely on visitor traffic being directed to you by seach engines.

Keywords

Keywords are used to focus attention on the primary and secondary central points within your articles and pages.  These key words are relevant in assisting searchers to find your published information they have an interest in.

You need to evaluate your business to ascertain what keywords individuals might insert into an internet search that could bring them to your website, or a particular page within your site.  This becomes your chief concern.  It sounds simple, but can require some serious evaluation.

To help in this important process you may want think about these elements in selecting appropriate and suitable keywords:

• Evalutate Your Business Objective –

  Look at your business to evaluate what it’s about.  Which words best describe what your business does or sells.  Consider who uses the products or services you offer.  Contemplate who could benefit from your products and services.

• Use Keyword Variations –

  Web users or browsers don’t always use the same words you use. With this in mind you want to include variations on the specific keywords you select to use.   Include plural words, misspelled words and capitalization.  Examples: Bike, bikes, bicyles, bysicle, etc.

• Shun Common Words or “stop words –

“Stop words” are common words filtered by the search engines.  In SEO these words are not considered.  The elimination in considering these words helps search engines in their searches.

In addition to stop words, there are some characters and symbols that are not considered:

Apostrophe ( ‘ )
Underscore ( _ )
Pound sign ( # )
Hyphen ( – )
Semicolon ( ; )
Colon ( : )

The whole purpose of this exercise is to help you maximize your search engine optimization, and assist searchers in finding your website and pages easily and quickly.

Here are a few additional articles to help you:

1. Keyword Placement Primer
2. Search Engine Optimization SEO Helps
3. Web Standards Help with Long Term SEO Results

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

This entry was posted on Thursday, July 30th, 2009 at 1:51 pm and is filed under Affiliate Marketing, E-Commerce & Internet Marketing, Tools. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.