Opt-in Mailing List
What Are the Real Benefits of Having an Opt-in Mailing List?
You have worked hard to build your Internet business–what ever it is? How can you expand the earning potential of your business? You need to get your messages, products and programs in front of as many people as possible. Marketing, and especially Internet marketing is all about numbers–a pure numbers game. If you aren’t building a list of interested prospects or past customers, you are losing a significant income increasing potential.
The real major benefit to having a mailing list is to keep in touch with visitors to your website(s) well after they have come and gone. This gives you the opportunity to invite them time and again to visit and consider what you have to offer for information, or products and services you have for sale.
Having a compilation of interested prospects and customers is critical to your continued success and growth. You don’t have the time, nor should you have to, “re-invent the wheel” with every campaign you promote on your website.
You should have a list already–prior customers at least. You are trying your best to make it grow! Most likely you are relying on a sign-up form off your website(s). This is all well and good, but just how many people are visiting your site(s), and most importantly–signing up, or becoming customers? Maybe you have a list of a few hundred, a thousand or a few thousand. You do the math to see what your closing rate is per list member (customer), and the profit margin from each sale. What would your income be if your list contained a hundred thousand and your closing rate remained the same? We wish, right! You can make it happen.
What are the benefits of having a mailing list?
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Eliminating the issue of SPAM – from your incoming emails to subscribers. They have voluntarily chosen to receive your emails. You stay on the good side of the law and have a dignified relationship with your subscribers.
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Maintain a good standing and reputation – with your customers and subscribers by providing quality content and information along with any sales proposals you wish to share.
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Improving your conversions and response rates – because subscribers to your mailing list have chosen to receive your emails based on a mutual interest in what information and/or services, surveys and products you offer them. The potential to increase your ad clicks, or convert subscribers to customers increased because of the collective mutual interest you have.
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The cost to increase your list can be reduced or eliminated – versus purchasing or renting lists from others. Their lists may not be as directed or focused as you would prefer, and thus be less effective.
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You can better target your subscribers – by providing specific quality content and worthy products and services. The more precise your information and offerings are to customers and prospective customers, the better your chances of them producing income for you from ad clicks and purchases.
Using other services could help you build your list efficiently and faster.
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The big question now is how do you increase your list? You need to increase the traffic to your website(s). Using SEO (Search Engine Optimization) is one significant method. You need to know about how to do this, if you don’t already. There are many programs available on the Internet. I have chosen, and used, James Martel’s Program. We recommend you check out his program.
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You could purchase lists, as noted above, but that may not be the most effective directed plan. On the other hand, you may well be served by using a program like ListCrew.com to have exposure to your site(s) being advertised by other websites with a similar focus or marketing objective. Again, we recommend you check out ListCrew.com (formerly Subscriptionrocket.com). This is like putting your list building on steroids.
- Autoresponder services are the only way to accumulate and manage large volumes of data base inputs from subscribers to your website. If you have a newsletter, ezine or other mailing you put out on a regular basis, these services will save you countless hours of time and effort. There are several services you can use: Aweber, GetResponse, 1 ShoppingCart, etc., and the one we use and highly recommend because of their flexibility of working with other list gathering services–such as ListCrew.com is: AutoResponse Plus.
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