Five Tips for Writing Reader Responsive Articles
Write website articles designed to inform and gain reader confidence, and motivate them to take the specific action you ask of them.
Communication is the life blood of Internet Marketing. The written articles you post will be the principal conduit you will use to provide readers with content rich facts and information. Well written articles remain the backbone of Internet web pages. Videos are available, and useful at times to demonstrate or illustrate processes, but written articles continue to be the Internet standard.
Articles should be well written–including paying attention to spelling and grammar as best you can. Articles need to be filled with simple, factual, concise and VERY interesting information. Write a boring article and your reader will be gone before the end of the first paragraph. Grab reader’s attention up front. Tell them what they can expect from your article. Use bullet points as a simple direct means of letting them know the subject matter you will cover in your article.
Here are five specific areas to consider when writing your web articles:
- Know your subject
- Oranize your message - use an outline
- Focus your article on your reader – write what they need to know
- Be down to earth – be simple
- Conclude with a defined request for them to take action
Know your subject - This may sound silly. The question you have to ask yourself is, “Do I know the subject well enough to write about it?” If the answer is no, then the first thing you’ll need to do is some research. You need to learn enough to factually and logically write about your subject. Remember, readers have come to your article to learn something they didn’t know. They are looking for answers to help them solve their questions and needs. Be honest with them. Tell them what you know in the best way you know how.
Organize your message – use an outline to help you – Your articles should logically walk a reader through the information you want to present to them. A good outline will start with an interest grabbing headline, and work from there. The benefit of an outline (hand written) is as a guide for you. Outlines will help keep you on track. The outline should follow a path that takes your reader from the simple to the complex, or from the beginning to the end. You don’t want to wander and hope they understand what you are telling them. Detours turn readers off. Follow your outline religiously. When you’ve finished your first draft, read the article and see if it makes sense to you. You may want to have a couple other people read to see if they easily understand the information your are presenting.
Focus your article on the reader – write about what they need to know- The objective of your content rich article is to provide readers with helpful information. They are seeking answers to quesions, needs or concerns they have. Each article must be written with your reader in mind. Don’t try to dazzle them with fancy foot work. Give them concrete information they will value. Give them value, and they are likely to return for more. Put yourself in their shoes. Write your article as if their need was your own. Don’t assume they know what you know . . . because they don’t or they wouldn’t be coming to your website for answers.
Be down to earth – be simple – Make your readers feel at ease. Write your articles as much as possible just like your would talk to them if they were present. Don’t be overly chatty, but be simple and present your knowledge and facts in a low key manner. You’re not trying to show them you know more than they do. They assume that fact when they come to your site to read what you have to offer.
Conclude with a defined call to action – Should one of the purposes of your website be to market a solution to visitors, then conclude your article with a request for them to order what you are offering as a solution. If you have presented your article’s information in a simple, logical and helpful way, you will find more buyers of your solution. If the article is for information purposes only, encourage them to “try out” your solution. Direct them to read other articles you’ve written that may be of help or interest on the same subject matter, and provide a link to these articles.
Read our companion articles, ”Writing Effective Website Articles and “Internet Marketing Entails Writing Quality Content Rich Articles,” for additional help and information.
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