Affiliate Marketer Mistake: Failing To Track Your Traffic and In-bound Links
Knowing who is visiting your site is important. Too little traffic often means you need to concentrate on problems your site has: Limited Target Market, Poor SEO, Improper Optimization, etc. These tools help you keep track of where you are in relation to where you want or need to be in terms of site traffic.
You need to know where your traffic is coming from, and how many from each provider. When you fail to keep track of the statistics concerning the visitors coming to your website you loose a great deal of ability to make adjustments. You want to know who, what, when, how and why individuals come to your site. Knowing this information allows you to change pages or the site as a whole to be tailored to the specific type of visitors searching your website.
You can’t assume one search engine is the major pull to your pages. Optimizing your pages to rank as high as possible may be your specific goal, at the expense of having interested buyers come, could be a costly mistake. Search engines are not human. They don’t buy anything . . . real people do. Satisfying the needs of real people should be your ultimate goal.
There are several analytical programs and services to help you with monitoring and evaluating your website. They can help ascertain the various types of visitors you are reaching, and where they are coming from. Which one of these programs or services is the best may have more to to do what your website is about, and what your ultimate goals are. A little research will help you determine which one, or ones, may be best suited to help you. Be prepared to spend some time, and most likely a little money, to get your tracking process done right. In the long run you’ll be better off.
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December 24th, 2009 at 11:55 am
[...] Knowing who is visiting your site is important. Too little traffic often means you need to concentrate on problems your site has: Limited Target Market, Poor SEO, Improper Optimization, etc. These tools help you keep track of where you are in relation to where you want or need to be in terms of site traffic. (For more information on this topic – click here.) [...]