Creating and Developing Your Internet Business Website
With a web marketing plan completed and product selected, you are ready to create and develop your website.
Unfortunately, too many who begin a web business place their organizational priorities on the back burner. They seem to think if you have a website you have a viable business. Nothing could be further from the truth. If you haven’t taken the time to research and establish a business plan, a marketing plan, selected a product or service to market, and identified and purchased a domain name, you need to go back and start the process right. Your website is the last of your tasks in getting your business up and running. A website should be built around these other important elements, not the other way around.
We’ll now assume you have structured your business around fundamental and organized plans, and are ready to put a website together that will allow you to present your business to the wonder of the world wide web. Building a site is not necessarily a difficult task, but you may need to learn some things, or rely on purchasing them from others–professionals who’s job it is to create websites.
If you don’t know or understand the language of the internet–HTML (Hyper Text Markup Language) you need to. Java Script, Flash and Java are among many other web related languages that would be useful, but you can get by without. There are a myriad of tutorials on the web to bring you up to speed. With the use of HTML you can create most anything you’ll need to get you going. We, however, highly recommend using an HTML text editor, or better still, some form of web design software–like Dreamweaver, Front Page, or a blog application like Word Press or Jumbla, and don’t forget the professionals who do this for a living.
We also recommend using a template. You can pay to have one created specifically for you. The advantage here is being able to dictate how you want the layout, the use of your own personal logo, and overall look and feel. You can purchase a ready made template that can be modified, or there are many “free” templates for you to download.
Here are a few pointers to consider as you embark on the construction of your website from scratch, or you purchase some or all of what you need.
When Developing a Website Build It Around Your Content
Remember that visitors will come to your site for information first. If you have a product or service to offer they may be inclined to purchase, but most likely not until they are convinced you will provide what they are looking for. They will determine that from the information supplied by your on your site.
Consider your target market and the niche you’ve chosen to focus on. You want to utilize the keywords you have found for your website’s niche. Utilize your keywords appropriately. Don’t over do them. Hopefully, your prime keywords have been incorporated in your domain name. Your objective here is to build your site structure around maximizing an optimal view–both from your visitors perspective and for search engine spiders.
Your Website’s Layout and Design
This is not the time to be overly cute and gregarious. You want to draw attention to your site and pages, but not at the expense of having visitors come and quickly leave. Keep things relatively simple. You don’t want guests to feel like it was developed and designed by an amateur. Make your site as professional looking as possible. How do you do that? Follow what the professionals do. Stick with the standards–like 3-column layouts (which is what this site uses). Make sure there is sufficient “white-space” on your pages. Don’t clutter the site with too many ads and graphics.
Graphics, including photographs should be limited (in the 10-12KB range per image). There use should be to add clarity and purpose to the article. Their size should not overwhelm or overtake the rest of the article–unless it happens to be the core of the article’s subject. The size of a graphic can determine the speed which visitors will have access to that page. A large picture or graphic loads much slower.
Eliminate the use of blinking or flashing graphics. They may be fun at first, but tend to quickly become annoying. If you want to turn off guests to your site use glitzy blinking graphics. They will leave, and most likely won’t be looking for a return visit. If you must use them, do so in moderation.
The font you use will also have a bearing on what guests to your site will see. Not all computers support every font that has been created. Some fonts are harder to read. You’re best suited to use standard fonts: Serif, Sans-Serif, Arial, Verdana and Helvetica. Graphic fonts can be used for accent, but sparingly. You want your visitors to be able to read what you’ve written.
Bold or heading tags will add emphasis when needed. You can also use colors to lend focus and weight to elements o pages. Indents, too, can provide a note of importance.
Incorporate SEO (Search Engine Optimization) Throughout Your Website
SEO is a fundamental pillar of your web development. You are seeking to create a site with articles and posts that rank high. These are the entryway for your visitors to discover your site and what you have to offer. Are you a source of solving their problem? Use appropriate meta tags. Write content rich information using appropriate keywords.
The information you provide will be of most importance, not the keywords. Keywords and keyword phrases which are directed at the focus of your article should be fitting for you to insert at suitable points within in the article. Understanding the significance of SEO in being highly ranked is important, but over use of keywords and phrases can lower your ranking chances.
Another killer point is to not make your website and pages too busy! Simple goes a long way.
Advertising
You are in business. Making money is a prime motivation. Advertisements are a potential revenue source. Like all of the other elements of your web design and construction, you need to be sensitive to your guests that you don’t inundate them with too many ads. They may get the wrong picture–you only want their money. What visitors to your site are after is rich viable information. Too many promotions and you can easily lose potential customers now and for the future because they won’t return.
Web Hosting
Some how you need to get your “fabulous” website published or sent out to the rest of the world to see. You do this through a web hosting firm. There are many to chose from. Most companies that deal in domain names also have host services available. Do some research to see what they offer for the money. We don’t recommend any of the “free” services because they offer so little, and want to tag along on your website’s merits.
Website Guests and Visitors Are Your Bread and Butter
The whole purpose of creating and developing a website is to get visitors to come see what you have to offer. You’ve taken great pains to create a business plan, a marketing plan, selecting a product or service to market, identifying and purchasing a domain name, and getting your website sent out to all the world. What you need to do now is center all of you energy in pleasing the guests who come to your site with content rich information, and an offer or two to help them solve their problem–what the were looking for that brought them to your website. Doing these things should bring you the financial success you have been seeking.
Oh! If you’ve done it all right–repeat it and make some more money!!!
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