Create A Distinctive Marketing Offer or Title
You Need to Set Yourself Apart from Your Competition with A Distinctive Marketing Title or Offer.
(It’s You Versus Your Competition!)
Define Your Niche Market Opportunity – Determine What’s Missing from Competitor’s Offerings
In your marketing plan you have defined an area you wish to exploit as an internet business. You have reviewed your strengths and weaknesses. The competition has been researched, and you feel you have the expertise to compete, but you also find a substantial number of others seeking to do the same thing.
Not to be discouraged. You need to dig a little deeper into what your competition is offering. Is there a niche within the area you have chosen which appears to be inadequately covered, or better yet, not developed at all. This could then become your forte. You can focus your attention and efforts on this overlooked area.
Now that you have identified a workable niche to cultivate, you now need to begin the process of differentiating your website offering from that of your competitors. You need to provide visitors with information distinguishing you and what you offer from other rival sites.
A “Distinctive Marketing Offer or Title” will focus on that specific niche where you “are decidedly the expert.” Your website should be filled with sufficient well written, content rich, factual articles to affirm your visitors you are the “expert.”
Create a Website Name Focused on Your Marketing Niche
You have taken the time and effort to research your competition and have discovered a niche market for you to exploit. Your next step will be to find a web name that is centered on your newly found specialty. Write down some names your feel you would like to call your website. Follow these simple rules in selecting your name:
- Keep it short
- Make it memorable
- Must convey the central point of your business
- Should be hard to misspell
Go to a domain name search company to see if the name you’ve selected is available. If your prime name is not available check your other names.
Generate a Distinctive Marketing Offer or Title
With a domain name selected and purchased, you want to create a distinct offer or title to focus your website around. Key words should definitely be considered when construction this title or offer. Consider this a simple one or two line narrative that describes your business and what you offer visitors. This statement is often referred to as the elevator presentation–because you have a short time to present it in. The rest of your website will embellish and substantiate this statement.
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