Should you use “keywords” in web page titles and posts?

This question comes up all of the time.  The simple answer is yes! Oh, there are some search engine optimization purests who will dispute this answer as being too much of a push on keywords.   That may well be so, to some extent.  Consider, however, some rationale for the positive reasoning to use them whenever possible in your titles and posts:

1. There may be too much emphasis on the overall benefits of keywords–but forget the SEO (search engine optimization) ranking issue for a moment.  What is of major concern is for people to find your website.  If they are searching the internet looking for an answer to a problem, your site may have the solution, and they need only get there.  How do they do that?  They type in some words (keywords to them) that have something to do with their problem.  If the keywords they use match, or are closely associated with the keywords you have used in your title, chances are fairly good they will find your site with its attendant solution.  Sounds like a “no brainer” here!
2. The king in this instance is the article or post.  A well written post or article filled with good content is much easier for search engines to point to, and are the prize for searchers when they get there.  Keywords are the search engine’s road map directors.
3. Some simple common sense logic is the reasoning here. Test it yourself.  Go to your favorite search engine . . . or maybe try a couple of them . . . and type in a few words about something you’d like to know about.  What happens when you press the “enter” key.  Whalla!  You have the search engine’s answer to where you might find what you’re looking for.
4. Remember keywords are one of the ways search engines have of determining what articles and posts are all about.  If there are not sufficient leaders or keyword directions for the search engine spiders to follow, they will make the wrong assumption about your article.  This could well mean directing searchers to sites having nothing to do with what they were searching for, and by passing you altogether.
5. Using secondary and tertiary level keywords are equally beneficial–especially if you are focusing on a very targeted or niche audience.  These words will help filter and direct many searchers to your site because of what you offer them in your content, and products if you are selling something.
6. Search engines are not human.  We write for human consumption, but we have to consider the ways search engines help us connect with interested searchers and potential customers.
7. Good keyword structured headlines help you write authoritative and constructive content which spiders can feed on, thus helping them direct traffic to you.
8. All of this said, you can over do most anything.  Use the KISS (keep it simple stupid) principle.   You will be the better for it, so as not to confuse search engine spiders.

These are several great reasons to place appropriate keywords in titles and posts on your website.  In this instance you have a win win situation–searcher and search engines.

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This entry was posted on Wednesday, September 2nd, 2009 at 12:56 pm and is filed under Affiliate Marketing, E-Commerce & Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.